Pre-Suasion: Channeling Attention for...
Robert B. CialdiniThe author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is d...
A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we're so lousy at predicting what will make us happy - and what we can do about it. Most ...
What Americans Really Want...Really: ...
Frank LuntzIn this glimpse into the American psyche, pollster Luntz examines the real desires of people today and translates them into information that every business can use.
Chasing Cool: Standing Out in Today's...
Noah Kerner* Mp3 CD Format *. The former creative director and co-CEO of Barneys joins forces with a celebrated 28-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this e...
Carrots and Sticks: Unlock the Power ...
Ian AyresCould you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you've ever tried to meet a goal and came up short, the problem ...
Chasing Cool: Standing Out in Today's...
Noah KernerThe former creative director and co-CEO of Barneys joins forces with a celebrated 28-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imm...
Cheap: The High Cost of Discount Cult...
Ellen Ruppel ShellAtlantic Monthly correspondent Ellen Ruppel Shell uncovers the true cost---in economic, political, and psychological terms---of our penchant for making and buying things as cheaply as possible.
Phishing for Phools: The Economics of...
George A. AkerlofEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shil...
The Hype Machine: How Social Media Di...
Sinan AralA landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond ...
The Smarter Screen: Surprising Ways t...
Shlomo BenartziA leading behavioral economist reveals the tools that will improve our decision making on screensOffice workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and b...
Why She Buys: The New Strategy for Re...
Bridget BrennanIf the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United St...
Pre-Suasion: A Revolutionary Way to I...
Robert CialdiniThe acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—"the foremost expert on effective persuasion" (Harvard Business Review)—explains how it's not necessarily the message itself that chang...
Black Ops Advertising: Native Ads, Co...
Mara EinsteinFrom Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even i...
As China Goes, So Goes the World
Karl GerthIn this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and...
Exactly What to Say: The Magic Words ...
Phil M. JonesOften the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five contine...
Go Big or Go Home: 5 Ways to Create a...
Diana KanderHow do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning...
The Monkey and the Maize: An Allegori...
S. Mosby MarbleThe Monkey and the Maize is an allegorical tale that teaches core lifetime and business management principles through the life story of a monkey named Pete. As a young monkey growing up on the safe side of The Hedge, Pete longs for a...
The Antisocial Network: The GameStop ...
Ben MezrichNamed a Best Book of the Year by New York Post!From one of our most innovative and celebrated authors, the definitive take on the wildest story of the year— the David-vs.-Goliath GameStop short squeeze, a tale of fortunes w...
Arriving Today: From Factory to Front...
Christopher MimsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted“Arriving Today”in this eye-opening investigation into the new rules of ...
Hooked - 30 Minute Expert Guide: Offi...
Novato PressLearn they key concepts in Nir Eyal's Hooked... in 30 minutes. This 30-minute expert guide is the official summary of Eyal's bestselling book, Hooked, and includes a foreword by the author. In Hooked author Nir Eyal distills year...
Cool: How the Brain's Hidden Quest fo...
Steven QuartzA bold argument that our "quest for cool" shapes modern culture and the global economy. Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we ...
As a young grocery store manager back in the early nineties, Mark Scamman was involved with a variety of shoplifting incidents, approximately two hundred and fifty in his first five years in management. The idea of stealing from a gro...
The Velvet Rope Economy: How Inequali...
Nelson D. SchwartzFrom New York Timesbusiness reporter Nelson D. Schwartz comes a bold and urgent investigation of division between the wealthy and the middle class n every arena of American life. In nearly every realm of daily lifefrom health...
Cheap: The High Cost of Discount Cult...
Ellen Ruppel ShellA myth-shattering investigation of the true cost of America's passion for finding a better bargain From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been tra...
Marketers, Tear Down These Walls!: Li...
Michael SolomonWe change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. ...
Misbehaving: The Making of Behavioral...
Richard H. ThalerGet ready to change the way you think about economics.Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. Misbehaving is his arre...
The Aisles Have Eyes: How Retailers T...
Joseph TurowA revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty years half of Americans will ha...
Color Psychology: Profit From The Psy...
Richard G. LewisNo Description
Focus on the Customer: Entrepreneural...
Brian TracyNo Description
Focus on the Customer: Entrepreneural...
Brian TracyNo Description