Autonomy: The Quest to Build the Driv...
Lawrence D. BurnsAn automotive and tech world insider investigates the quest to develop and perfect the driverless car—an innovation that promises to be the most disruptive change to our way of life since the smartphoneWe stand on the brink of a tec...
Faster, Higher, Farther: How One of t...
Jack Ewing"A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic." ―Bethan...
Power Play: Tesla, Elon Musk, and the...
Tim HigginsA WALL STREET JOURNALBUSINESS BESTSELLER• The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins. &l...
American Icon: Alan Mulally and the F...
Bryce G. HoffmanTHE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward rui...
Crash Course: The American Automobile...
Paul IngrassiaWith an updated Afterword by the authorThis is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of th...
Driving Sales: What It Takes to Sell ...
Chris J. MartinezThrough sheer determination to succeed after almost dropping out of high school, finishing in 5 years and then failing to see college through, the car business unexpectedly found Chris Martinez in 2003. In his more than 13 years in th...
The Drive to 30: Your Ultimate Guide ...
Chris J. MartinezThe Ultimate Guide to Selling More Cars than Ever The car sales industry is in a historically phenomenal position. As nationwide car sales numbers continue to climb, however, many car dealerships still struggle and eventually close. T...
The Unfair Advantage: Digital Marketi...
Chris J. MartinezDo you know how to create a digital marketing strategy that grows your auto dealership month after month?Chris Martinez's approach helped grow the Charles Maund Toyota Dealership in Austin, Texas by approximately 680% in seven years. ...
Driving Honda: Inside the World's Mos...
Jeffrey RothfederSince its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world's largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multi...