Business & Economics - Industries - Media & Communications Industries

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Trust Me, I'm Lying: Confessions of a...

Ryan Holiday

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What...

Paperback
Published: Jun 2013

Googled: The End of the World as We K...

Ken Auletta

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen." -San Francisco Chronicle Just eleven years old, Google has profoundly transformed the way we ...

Paperback
Published: Oct 2010

I'd Rather Be in Charge: A Legendary ...

Charlotte Beers

Charlotte Beers is proof that women can achieve power, pride, and joy at work—despite the odds. In the highly competitive and often cutthroat world of advertising, Charlotte became the first female ever to head two giant, multinati...

Paperback
Published: Jan 2013

War at the Wall Street Journal: Insid...

Sarah Ellison

This is a tale about big business, an imploding dynasty, a mogul at war, and a deal that sums up an era of change. The main character, rocked by feuding factions and those who would remake it, is the Wall Street Journal, which affects...

Unabridged MP3-CD
Published: May 2010

The Hollywood Economist 2.0: The Hidd...

Edward Jay Epstein

A fully revised edition of the popular guide to Hollywood finances, updated to reflect even newer films and trendsIn a Freakonomics-meets-Hollywood saga, veteran investigative reporter Edward Jay Epstein goes undercover to explore Hol...

Paperback
Published: Jan 2012

Conspiracy: A True Story of Power, Se...

Ryan Holiday

An NPR Book Concierge Best Book of 2018!A Sunday Times of London Pick of the PaperbacksA stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Tim...

Paperback
Published: Jun 2019

Humans Need Not Apply: A Guide to Wea...

Jerry Kaplan

After billions of dollars and fifty years of effort, researchers are finally cracking the code on artificial intelligence. As society stands on the cusp of unprecedented change, Jerry Kaplan unpacks the latest advances in robotics, ma...

Unabridged MP3-CD
Published: Mar 2016

Lean Media: How to focus creativity, ...

Ian Lamont

Most new media is destined to fail. Whether it s a song, film, website, book, video game, or advertisement, it s extremely difficult to create works that resonate with audiences.Lean Media can give creators and media companies an edge...

Paperback
Published: Sep 2017

Portals: A Treatise on Internet-Distr...

Amanda D. Lotz

Television audiences and its industry alike have been confused by the emergence of new ways to watch television. On one hand, the programs seem every bit like the television we've long known, while the way we can watch, what we can wa...

Paperback
Published: Jan 2017

The Best Story Wins: How to Leverage ...

Matthew Luhn

The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes...

Paperback
Published: Jan 2019

The Book Business: What Everyone Need...

Mike Shatzkin

Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to sh...

Paperback
Published: Mar 2019
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