Trust Me, I'm Lying: Confessions of a...
Ryan HolidayYou've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What...
Googled: The End of the World as We K...
Ken Auletta"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen." -San Francisco Chronicle Just eleven years old, Google has profoundly transformed the way we ...
I'd Rather Be in Charge: A Legendary ...
Charlotte BeersCharlotte Beers is proof that women can achieve power, pride, and joy at work—despite the odds. In the highly competitive and often cutthroat world of advertising, Charlotte became the first female ever to head two giant, multinati...
War at the Wall Street Journal: Insid...
Sarah EllisonThis is a tale about big business, an imploding dynasty, a mogul at war, and a deal that sums up an era of change. The main character, rocked by feuding factions and those who would remake it, is the Wall Street Journal, which affects...
The Hollywood Economist 2.0: The Hidd...
Edward Jay EpsteinA fully revised edition of the popular guide to Hollywood finances, updated to reflect even newer films and trendsIn a Freakonomics-meets-Hollywood saga, veteran investigative reporter Edward Jay Epstein goes undercover to explore Hol...
Conspiracy: A True Story of Power, Se...
Ryan HolidayAn NPR Book Concierge Best Book of 2018!A Sunday Times of London Pick of the PaperbacksA stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Tim...
Humans Need Not Apply: A Guide to Wea...
Jerry KaplanAfter billions of dollars and fifty years of effort, researchers are finally cracking the code on artificial intelligence. As society stands on the cusp of unprecedented change, Jerry Kaplan unpacks the latest advances in robotics, ma...
Lean Media: How to focus creativity, ...
Ian LamontMost new media is destined to fail. Whether it s a song, film, website, book, video game, or advertisement, it s extremely difficult to create works that resonate with audiences.Lean Media can give creators and media companies an edge...
Portals: A Treatise on Internet-Distr...
Amanda D. LotzTelevision audiences and its industry alike have been confused by the emergence of new ways to watch television. On one hand, the programs seem every bit like the television we've long known, while the way we can watch, what we can wa...
The Best Story Wins: How to Leverage ...
Matthew LuhnThe Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes...
The Book Business: What Everyone Need...
Mike ShatzkinMany of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to sh...