Organizing A Company (The New York Ti...
S. Jay SklarLearn the 25 keys to sole proprietorship, partnership, subchapter S and family ownership. Organizing A Company is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-le...
Toy Monster: The Big, Bad World of Ma...
Jerry OppenheimerFrom Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations.Now, in this intriguing and entertai...
Small Business Cyber Security: Your C...
Adam AndersonYour company is a fortress―secure, safe, and productive―but when there isa threat, you, the “superhero IT person,” are pinned with solving the problem.What if preemptive action was taken to create a framework for an accessible...
Marissa Mayer and the Fight to Save Y...
Nicholas CarlsonWhen Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Ma...
Private Empire: Exxonmobil and Americ...
Steve CollAn "extraordinary" and "monumental" expose of Big Oil from two-time Pulitzer Prize winner Steve Coll (The Washington Post) In this, the first hard-hitting examination of ExxonMobil—the largest and most powerful ...
From an Idea to Google: How Innovatio...
Lowey Bundy SicholFrom an Idea to Google is a behind-the-computer-screen look into the history, business, and brand of the world's largest search engine. With humorous black & white illustrations throughout, learn about the company that even earned ...
From an Idea to Lego: The Building Br...
Lowey Bundy SicholFor fans of the successful Who Was series, From an Idea to Lego is a behind-the-bricks look into the world's famous toy company, with humorous black & white illustrations throughout.Today, LEGO is one of the biggest toy companies in...