Business & Economics - Marketing

1-30 of 174

Sway: The Irresistible Pull of Irrati...

Ori Brafman

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relations...

Paperback
Published: Jun 2009

Contagious: Why Things Catch On

Jonah Berger

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.Why do some products get more word of mouth than others? Wh...

Unabridged CD
Published: Mar 2013

The Golden Toilet: Stop Flushing Your...

Steve Brown

The last thing you need to invest in is yet another website rebuild. In fact, that fancy website of yours is nothing more than a beautiful, brand new, solid-gold toilet. If you're not convinced, at least be honest: how much have you s...

Paperback
Published: Jan 2020

3 Word Rebellion: Create a One-Of-A-K...

Michelle a. Mazur

How 3 Words Will Change Everything In Your Business (And The World)As a business owner, speaker, entrepreneur, or head of a nonprofit, you've been told you need to find "an idea worth spreading" in order to get your message ...

Paperback
Published: Feb 2019

Quick Start Guide for Network Marketi...

Keith Schreiter

Paralyzed with fear? Can't get started? Never again!What if we could put our new team members into action immediately? How? With the exact words to say and the exact activities to do. In just a few minutes, our quick start instruction...

Paperback
Published: Jan 2019

If You Want to Get Rich Build a Power...

Bruce M. Stachenfeld

If You Want to Get Rich - Build a Power Niche is the magic bullet written by a rainmaker lawyer, "not" an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Ni...

Paperback
Published: Apr 2019

Patient Activation: 4 Steps Proven to...

Mark Stinson

In this book, you'll learn the definitions behind the 4-point process of PATIENT ACTIVATION. It will also share how 83bar clients (as well as other leading health care organizations) successfully use the model in a wide range of diffe...

Paperback
Published: Jul 2019

Marketing for Dummies

Alexander Hiam

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated ...

Abridged CD
Published: Nov 2007

Selling the Invisible: A Field Guide ...

Harry Beckwith

The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--autom...

Abridged CD
Published: Jan 2008

The Next Great Bubble Boom

Harry S. Dent

For over fifteen years, "New York Times" bestselling author Harry S. Dent, Jr., has been uncannily accurate in predicting the financial future. In his three previous works, Dent predicted the financial recession of the early...

Abridged CD
Published: Sep 2004

No B.S. Marketing to the Affluent: No...

Dan S. Kennedy

THE SCARY TRUTH: The middle-class consumer population―and their buying power―is massively shrinking. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosiv...

Paperback
Published: Jun 2019

Sticky Branding: 12.5 Principles to S...

Jeremy Miller

#1 Globe and Mail Bestseller2016 Small Business Book Awards — Nominated, Marketing categorySticky Brands exist in almost every industry.Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are succe...

Paperback
Published: Jun 2019

Anomaly: How to Finally Stand Out fro...

Zack Miller

Anomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a p...

Paperback
Published: Apr 2019

The Consistency Chain for Network Mar...

Jim Packard

Ready to Harness the Remarkable Power of Consistency? Everyone wants to achieve long-term success, yet many people fall short. The question is, why? The answer is simple: it's a lack of performance consistency. Consistency is the base...

Paperback
Published: Nov 2019

The New Rules of Marketing and PR: Ho...

David Meerman Scott

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the...

Unabridged CD
Published: Jul 2009

World Wide Rave: Creating Triggers th...

David Meerman Scott

A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz d...

Unabridged CD
Published: Nov 2009

Book Yourself Solid: The Fastest, Eas...

Michael Port

Original, wildly inspiring, personal, and provocative, BOOK YOURSELF SOLID is an easy-to-follow road map for starting and growing a service business based on seven core self-promotion strategies. The listener will learn how to develop...

Unabridged CD
Published: Jan 2008

Unthinking: The Surprising Forces Beh...

Harry Beckwith

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one th...

Unabridged CD
Published: Jan 2011

How to Become CEO: The Rules for Risi...

Jeffrey Fox

divA No-Nonsense, Common-Sense Guide to Getting to the Top of the TreeHow does one become a CEO? Many people know they want to climb the corporate ladder, but don't have a clue about how to ascend that ladder without losing their grip...

Unabridged CD
Published: Aug 2001

Positioning: The Battle for Your Mind...

Al Ries

This business classic deals with the problems of communicating to a skeptical, media-blitzed public.

Abridged CD
Published: Jun 2004

Differentiate or Die

Jack Trout

Learn how to market your business' uniquely valuable qualities, through examples from giants like Walmart as well as smaller success stories.

Unabridged MP3-CD
Published: Oct 2001

Black Swan: The Impact of the Highly ...

Nassim Nicholas Taleb

Bestselling author Nassim Nicholas Taleb continues his exploration of randomness in his fascinating new book, The Black Swan, in which he examines the influence of highly improbable and unpredictable events that have massive impact. E...

Unabridged CD
Published: Aug 2007

Yes!: 50 Scientifically Proven Ways t...

Noah Goldstein

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidde...

Unabridged CD
Published: Feb 2009

The Power of Why: Breaking Out in a C...

C. Richard Weylman

Does your competitor always get the sale, even though your products and service are just as good, if not better? Why are some companies' once-trusted brands now deemed worthless? Do you have to continually sell to your existing custom...

Unabridged CD
Published: Apr 2013

How to Become Filthy, Stinking Rich T...

Mark Yarnell

This is a book about reality - an unpleasant reality that no one seems to want to address. A large number of the population was hit with substantial loss of income and savings during the recent economic meltdown. Many feel that they h...

Unabridged MP3-CD
Published: Mar 2014

Why We Buy: The Science of Shopping

Paco Underhill

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes"...

Abridged CD
Published: Apr 2007

The Content Code: Six essential strat...

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you br...

Paperback
Published: Mar 2015

You, Inc.

Harry Beckwith

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. Here Beckwith teams up with his wife, motiv...

Abridged CD
Published: Mar 2007

Invisible Influence: The Hidden Force...

Jonah Berger

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.If...

Unabridged CD
Published: Jun 2016

Be a Network Marketing Leader: Build ...

Mary Christensen

Want to build a six-figure income business? Only a truly engaged and motivated team can get you there. In "Be a Network Marketing Leader," industry superstar Mary Christensen reveals how anyone can cultivate a community that...

Paperback
Published: Dec 2015
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