Bridget Brennan

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Why She Buys: The New Strategy for Re...

Bridget Brennan

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United St...

Paperback
Published: Jul 2011
  • 1-1 of 1

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