Bryce G. Hoffman

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American Icon: Alan Mulally and the F...

Bryce G. Hoffman

THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward rui...

Paperback
Published: Feb 2013
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