Emotional Design: Why We Love (or Hat...
Donald A. NormanDid you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful Mac? New research on emotion and cognition has shown that attractive things really do work b...
The Design of Everyday Things: Revise...
Donald A. NormanEven the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselv...