Since it became an international bestseller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why peo...

Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus ...

Since September 11, 2001, the Bush administration has relentlessly invoked the word 'freedom.' Al-Qaeda attacked us because 'they hate our freedom.' The U.S. can strike preemptively because 'freedom is on the march.' Social security s...