With more than four thousand marketing messages assailing consumers daily, creating an original, appealing, and memorable message is more important than ever. Marketer extraordinaire Jay Conrad Levinson shows readers how to craft just...

Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and ...

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really w...