"The most important book for your boss to read this year."—SETH GODIN"Empathy, relevance, and affinity—three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and chan...

“An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (The Wall Street Jou...