Rent Effective Intercultural Evangelism: Good News in a Diverse World

Synopsis

We live in a multicultural society. But Christians often do not know how to engage those of other faiths. Jay Moon and Bud Simon unpack the intercultural dynamics that Christians need to understand when encountering people from different communities and cultural backgrounds. Regarding evangelism from the perspective of four major worldviews (guilt/justice, shame/honor, fear/power, and indifference/belonging with purpose), this book demonstrates contextual evangelism approaches that are relevant, biblical, and practical. The authors draw on new research, conducted with hundreds of participants, that reveals concrete ways to communicate the gospel effectively across cultures. We can engage at the worldview level in order to address people's deepest concerns. Greater understanding provides us with better skills for relational connection, empathy, and effective witness.

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