Rent Getting Entrepreneurial!: Creating and Growing Your Own Business in the 21st Century -- Lessons From the World's Greatest Entrepreneurs

Synopsis

Getting Entrepreneurial! is the definitive guide for would-be entrepreneurs, covering everything you need to know to put your financial future in your own hands. But far beyond reciting business school fundamentals, this book shows you how to create and innovate, turn your idea into a great business, and grow that business to maturity. Author Larry Farrell gives you the secrets of the world’s greatest entrepreneurs, in an easy-to-follow format that covers:The four bedrock business fundamentals of the world’s greatest entrepreneursSense of mission–the entrepreneurial way to identify and deliver product/market winnersCustomer/product vision–creating entrepreneurial passion to produce continuous growth…and more!

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