Details
Rent How To Write An Inspired Creative Brief: 2nd edition
Author:
Format: Quality Paperback
Publisher: Ibach Media Group LLC
Published: Jun 2015
Genre: Business & Economics - Business Writing
Pages: 146
Synopsis
A graphic textbook that provides a detailed explanation of, and training on how to write, a communications objectives document called the "creative brief." This document is the first step in the creative process used by advertising agencies, in-house creative departments and marketing services companies.