Details
Rent How to Have Your Cake and Eat It Too: An Introduction to Service Design
Author:
Format: Quality Paperback
Publisher: Bis Publishers
Published: Apr 2015
Genre: Business & Economics - International
Retail Price: $14.95
Pages: 112
Synopsis
The vast majority of managers surveyed consider customer experience as the most important battleground for competitive advantage. The process of designing services is very specific to each individual business. However, discovering what people actually want and value is a universal process. This process of discovery is the subject of this book.