Rent Lean Media: How to focus creativity, streamline production, and create media that audiences love

Synopsis

Most new media is destined to fail. Whether it s a song, film, website, book, video game, or advertisement, it s extremely difficult to create works that resonate with audiences.

Lean Media can give creators and media companies an edge. The framework has worked for some of the biggest media brands and most well-known artists, as well as smaller teams and media ventures. It draws on the same "lean" approaches adopted by manufacturing and tech startups, but is optimized for the unique needs and methods used in the media industry.

In LEAN MEDIA, author Ian Lamont shows how the framework can streamline processes, lower costs, reduce the risk of failure, and ultimately create media that matters. Packed with examples as diverse as The Simpsons, Led Zeppelin, Minecraft, and more, LEAN MEDIA outlines the framework for producing high-quality media on time and on budget.

If you create media, the Lean Media framework provides the tools and know-how to develop media that clicks with audiences. Whether you work on a large team or are a solo creator, the framework can help you iteratively develop great media, informed by audience input and with a minimum of bureaucratic overhead.

If you run a media business, Lean Media can help you optimize teams, streamline decision-making, and increase audience engagement. Lean Media can also inform creative and business leaders about how to pivot a media project, or when to abandon projects that simply aren t working out.

All kinds of media professionals can leverage the framework, including:

FilmmakersPublishersBroadcastersGraphic designersWebsite operatorsRecording artistsVideo game designersCopywritersCreative directorsPerformance artistsTable of Contents

Introduction
The Lean Media opportunity

Chapter 1: Lean thinking in manufacturing and tech startups
Standard criteria for success and failure
Eric Ries and the Lean Startup
The MVP
Product/market fit vs. product/solution fit
A lean approach to media?

Chapter 2: A new media world
Embracing new production tools
The false allure of chubby media

Chapter 3: Finding a lean fit for media content
Media is not like other products
Data doesn t tell the whole story

Chapter 4: Three Lean Media principles
Principle #1: Reduce waste
Principle #2: Understand audiences
Principle #3: Focus creativity
Example: The making of Led Zeppelin I
Lean Media for small projects

Chapter 5: The Lean Media flowchart
A flowchart for media productions
Modes Vu s photography books
A lean history of The Simpsons

Chapter 6: Building a Lean Media team
How small should the team be?
When nonessential stakeholders get in the way
The role of marketing

Chapter 7: Lean Media audiences
Beyond audience metrics
Recruiting test audiences
Can test audiences be trusted?
Test pods
Surrogate audiences

Chapter 8: Leveraging feedback for Lean Media
Qualitative and quantitative feedback
The problem with stakeholder feedback
What if there are no fans?
Overcoming mental roadblocks
Dealing with disinterest

Chapter 9: Pivot or abandon
Chubby vs. Lean Media pivots
Abandoning a project

Chapter 10: The Lean Media project planner
A project planner for Napoleon Dynamite
Using the project planner for video development

Conclusion
Bibliography
Index

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