Rent Marketing God: Inspired Strategies for Building the Kingdom

Synopsis

Marketing God is a crash course unlike any you've had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively.

Donna Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true.

This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizationsA no-nonsense approach to marketing, branding, and positioning your parish or organizationSimple strategies you can start using todayScripture references that help illustrate the strategiesA handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics-or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.

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