Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler Paperback Book

Details

Rent Nudge: Improving Decisions About Health, Wealth, and Happiness

Author: Richard H. Thaler

Format: Quality Paperback, Unabridged-CD

Publisher: Penguin Books

Published: Mar 2009

Genre: Psychology - General

Retail Price: $17.00

Pages: 320

Synopsis

Nudge is about choices—how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make— including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture"can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.

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