Rent Startup Wealth: The Entrepreneur's Guide to Personal Financial Success and Long-Term Security

Synopsis

Entrepreneurs are inherently optimistic people. But the very optimism that contributes to their success may torpedo the subsequent preservation of their fortune. Startup Wealth is a crucial guide for entrepreneurs looking to understand the personal financial and legal challenges of creating and building a company.

More than 65 entrepreneurs, executives, venture capitalists, and advisors offer advice for making smart financial decisions in all phases of a startup. Entertaining success stories and revealing lessons learned come from the founders of Tesla Motors, the CFO of Yahoo, and other tech luminaries.

An exploration of the Entrepreneur's Wheel of Life and easy-to-follow checklists will help you and your employees maximize personal wealth from day one until well after your IPO or acquisition. Rounding out Startup Wealth are comprehensive discussions of equity awards, stock options, and angel investing.

Praise for Startup Wealth

"This book contains a wealth of genuinely usable tips and advice, set against a background of entertainingly presented tales of Silicon Valley failure and success. Joyce has compiled a terrific combination of tactical moves informed by factual lessons learned."
—Lise Buyer, Principal and Founder, Class V Group

"Starting a new company can be challenging. In order to succeed, you need to be able to think more than one move ahead. Startup Wealth helps you do just that. Its 'learn by example' approach provides insight that you can use from day one until a liquidity event—and beyond."
—Steve Datnow, CEO and Founder, OrgChart5.com

"This book has some good advice, which often goes unsaid, even by the people who are great at advising entrepreneurs in the early stages."
—Karl Jacob, CEO and Founder, Hangtime, Inc.; Angel Investor

"Startup Wealth covers a broad range of topics, from personal finance to tax planning, when working at a startup, whether during the lean years or a liquidity event. The book is also interspersed with relevant anecdotes from entrepreneurs that make it an enjoyable read. Even if you don't end up at the next Facebook, the advice on managing wealth through the startup process is well worth reading."
—Eric Deal, Engineer and President, Cyclic Design

"While many books have been written about entrepreneurism, few ever address the important intersection between the financial success of the company and the personal financial success of the entrepreneur. In this book, Joyce Franklin provides an excellent guide on how to balance between the two, replete with valuable stories of entrepreneurs who have already been down this path and are willing to share their successes and failures. Whether you're an entrepreneur trying to navigate your own balance between business and personal financial success, or an advisor working with entrepreneurs, you should find the stories and knowledge that Franklin shares to be of enormous value!"
—Michael E. Kitces, CFP®, CLU, ChFC Publisher, The Kitces Report & Nerd's Eye View; Partner, Director of Research, Pinnacle Advisory Group

"Good ideas—defining the steps to startup success, for example—are not hard to find; business how-to books are full of them. What's scarce is persuasive evidence that these ideas really work, particularly when they seem to challenge conventional wisdom. Joyce Franklin's Startup Wealth documents her entrepreneurial prescriptions with tips and profiles....The lessons she offers aren't "textbook"; rather, they derive from the experiences of men and women whose career paths illustrate the "Entrepreneur's Wheel of Life" that Franklin describes. There's no shortcut to success, but Startup Wealth offers real-world guidance that's proved its value."
—Stevenson Hawkey, PhD, Director of the Financial Planning Program, Department of Finance and Economics, Golden Gate University

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