Rent Sway: The Irresistible Pull of Irrational Behavior

Synopsis

Why are we more susceptible to falling in love when we feel we are in danger? How was a Harvard Business School professor able to convince a student to pay $208 for a 20-dollar bill? Why are we reluctant to change the course of a plan or decision, even when we know its not working?

Drawing on the latest research from social psychology, behavioral economics, and organizational behavior, Sway reveals the dynamics forces that derail our decision-making and our personal and business lives—and helps listeners avoid falling victim to those forces.

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