Tap: Unlocking the Mobile Economy (The MIT Press) by Anindya Ghose Paperback Book

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Rent Tap: Unlocking the Mobile Economy (The MIT Press)

Author: Anindya Ghose

Format:

Publisher: Mit Press

Published: Dec 1969

Genre: Business & Economics - E-commerce - Internet Marketing

Retail Price: $17.95

Ages: 18 - UP

Pages: 240

Synopsis

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.

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