Details
Rent The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today
Author:
Format: Quality Paperback
Publisher: Lid Publishing
Published: Jun 2018
Genre: Business & Economics - Public Relations
Retail Price: $12.95
Pages: 128
Synopsis
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.
The Art & Craft of PR was named a finalist in the "Marketing & PR" category in the 2018 National Indie Excellence Awards.