Details
Rent The Long Tail: Why the Future of Business Is Selling Less of More
Author:
Narrator: Christopher Nissley
Format: Unabridged-CD, Paperback
Publisher: Time Warner Audiobooks
Published: Jul 2006
Genre: Business & Economics - General
Retail Price: $39.98
Discs: 7
Synopsis
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business, as well as for distribution, manufacturing, and marketing processes. Read by Chris Anderson. Simultaneous.
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