Rent The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results—Every Time (American Marketing Association Leadership Se

Synopsis

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstratate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for acceleration—or even doubling—growth. As evidence of it's value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.

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