Details
Rent Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author:
Format: Quality Paperback, Unabridged-CD
Publisher: Harper Perennial
Published: May 2010
Genre: Business & Economics - Economics
Retail Price: $19.99
Pages: 432
Synopsis
In the tradition of 'Freakonomics' and 'Blink,' a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.