In the tradition of 'Freakonomics' and 'Blink,' a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.

Dan Ariely, behavioral economist and the New York Times bestselling author of The Upside of Irrationality and Predictably Irrational, examines the contradictory forces that drive us to cheat and keep us honest, in this groundbreaking ...

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author’s groundbreaking research in behavioral...

Why is paying for things painful?Why are we comfortable overpaying for something in the present just because we've overpaid for it in the past?Why is it easy to pay $4 for a soda on vacation, when we wouldn't spend more than $1 on tha...

The Best American Series® First, Best, and Best-Selling The Best American series is the premier annual showcase for the country's finest short fiction and nonfiction. Each volume's series editor selects notable works from hundr...

Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popularWall Street Journal advice column, &q...