Details
Rent The Long Tail: Why the Future of Business Is Selling Less of More
Author:
Format: Quality Paperback, Unabridged-CD
Publisher: Hyperion
Published: Jul 2008
Genre: Business & Economics - Economic Conditions
Retail Price: $15.99
Pages: 288
Synopsis
In one of the most important business books since 'The Tipping Point,' Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.