Barbara E. Kahn

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Global Brand Power: Leveraging Brandi...

Barbara E. Kahn

The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and ...

Published: Mar 2013

The Shopping Revolution

Barbara E. Kahn

Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize s...

Published: Jun 2018
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