n 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptc...

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankrupt...

"One of the most acute books about management and how com­panies work in practice that I have read in a long time. If anyone wants to know exactly how the U.S. auto industry got into trou­ble, here is your guide."-John Gap...