A graphic textbook that provides a detailed explanation of, and training on how to write, a communications objectives document called the "creative brief." This document is the first step in the creative process used by adve...

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your co...

A delightful collection of the wild, the weird, and the wonderful culled from the Wall Street Journal's popular, and long-standing A-hed column.One of the Wall Street Journal's most popular features for more than seventy years, the da...

Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work...

Theclassic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . ...

Business correspondence has an essential place in today's business, financial, and marketing worlds, and this heavily revised and updated book shows how to set up correct formats for business letters of many different kinds, including...

Praise for You Must Write a Book:“This is one of the only books that’s told me I needed to write a book in a way that made me believe it—and I help people write books for a living!”–James Ranson“My advice, “You must buy ...

Leverage the power of effective writing Be a Brilliant Business Writer gives you tools for mastering the art of persuasive writing in every document you create, from email and client letters to reports and presentations. Jane Curry a...

** Updated and Expanded May 2014 with over 100 pages of new material **Self-publishing books has never been easier. With print on demand and eBook technology available to us, it has made the process of self-publishing available to any...

The Secrets of Business Writing SuccessIf writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully.This book covers the business communication skills no one t...

A comprehensive yet accessible handbook for writing and conducting meaningful, effective performance reviews, geared toward managers of all levels, from the author of How to Write It. Performance reviews are one of the best tools ma...

What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your...

In his comprehensive guide, communications expert Danny Rubin provides more than 100 email/document templates for networking and the job search. With each template, Rubin saves you time and takes the stress out of professional email w...