A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we're so lousy at predicting what will make us happy - and what we can do about it. Most ...

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shil...

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond  ...

A leading behavioral economist reveals the tools that will improve our decision making on screensOffice workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and b...

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United St...

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—"the foremost expert on effective persuasion" (Harvard Business Review)—explains how it's not necessarily the message itself that chang...

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even i...

In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five contine...

The Monkey and the Maize is an allegorical tale that teaches core lifetime and business management principles through the life story of a monkey named Pete. As a young monkey growing up on the safe side of The Hedge, Pete longs for a...

Named a Best Book of the Year by New York Post!From one of our most innovative and celebrated authors, the definitive take on the wildest story of the year— the David-vs.-Goliath GameStop short squeeze, a tale of fortunes w...

Learn they key concepts in Nir Eyal's Hooked... in 30 minutes. This 30-minute expert guide is the official summary of Eyal's bestselling book, Hooked, and includes a foreword by the author. In Hooked author Nir Eyal distills year...

As a young grocery store manager back in the early nineties, Mark Scamman was involved with a variety of shoplifting incidents, approximately two hundred and fifty in his first five years in management. The idea of stealing from a gro...

From New York Timesbusiness reporter Nelson D. Schwartz comes a bold and urgent investigation of division between the wealthy and the middle class n every arena of American life. In nearly every realm of daily life—from health...

A myth-shattering investigation of the true cost of America's passion for finding a better bargain From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been tra...

We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. ...

Get ready to change the way you think about economics.Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. Misbehaving is his arre...

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty years half of Americans will ha...

No Description