Business & Economics - Consumer Behavior

1-15 of 15

Stumbling on Happiness

Daniel Todd Gilbert

A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we're so lousy at predicting what will make us happy - and what we can do about it. Most ...

Paperback
Published: Mar 2007

Phishing for Phools: The Economics of...

George A. Akerlof

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shil...

Paperback
Published: Aug 2016

The Smarter Screen: Surprising Ways t...

Shlomo Benartzi

A leading behavioral economist reveals the tools that will improve our decision making on screensOffice workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and b...

Paperback
Published: Feb 2017

Why She Buys: The New Strategy for Re...

Bridget Brennan

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United St...

Paperback
Published: Jul 2011

Pre-Suasion: A Revolutionary Way to I...

Robert Cialdini

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—"the foremost expert on effective persuasion" (Harvard Business Review)—explains how it's not necessarily the message itself that chang...

Paperback
Published: Jun 2018

Black Ops Advertising: Native Ads, Co...

Mara Einstein

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even i...

Paperback
Published: Oct 2016

Branding Is Sex: Get Your Customers L...

Deb Gabor

If you hate making money and the feeling of a mind-blowing, toe curling orgasm—stay far away from this book. In Branding is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In...

Paperback
Published: May 2016

As China Goes, So Goes the World

Karl Gerth

In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and...

Paperback
Published: Oct 2011

Exactly What to Say: The Magic Words ...

Phil M. Jones

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five contine...

Paperback
Published: Jul 2017

Spent: Sex, Evolution, and Consumer B...

Geoffrey Miller

A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marke...

Paperback
Published: May 2010

Hooked - 30 Minute Expert Guide: Offi...

Novato Press

Learn they key concepts in Nir Eyal's Hooked... in 30 minutes. This 30-minute expert guide is the official summary of Eyal's bestselling book, Hooked, and includes a foreword by the author. In Hooked author Nir Eyal distills year...

Paperback
Published: Dec 2014

Cheap: The High Cost of Discount Cult...

Ellen Ruppel Shell

A myth-shattering investigation of the true cost of America's passion for finding a better bargain From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been tra...

Paperback
Published: Jun 2010

Marketers, Tear Down These Walls!: Li...

Michael Solomon

We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. ...

Paperback
Published: Apr 2018

Misbehaving: The Making of Behavioral...

Richard H. Thaler

Get ready to change the way you think about economics.Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. Misbehaving is his arre...

Paperback
Published: May 2016

The Aisles Have Eyes: How Retailers T...

Joseph Turow

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty years half of Americans will ha...

Paperback
Published: Feb 2018
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