Business & Economics - Marketing - Direct

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The Golden Toilet: Stop Flushing Your...

Steve Brown

The last thing you need to invest in is yet another website rebuild. In fact, that fancy website of yours is nothing more than a beautiful, brand new, solid-gold toilet. If you're not convinced, at least be honest: how much have you s...

Published: Jan 2020

No B.S. Marketing to the Affluent: No...

Dan S. Kennedy

THE SCARY TRUTH: The middle-class consumer population―and their buying power―is massively shrinking. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosiv...

Published: Jun 2019
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