Business & Economics - Marketing - Research

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Buyology: Truth and Lies About Why We...

Martin Lindstrom

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surfac...

Published: Feb 2010

The Data-Driven Marketing Agency: Lev...

Roger Bryan

Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.You'll learn how to implement a successful strategy the very first time based on

Published: Apr 2017

The Organic Growth Playbook: Activate...

Bernard J. Jaworski

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights....

Published: Oct 2018

Brand Sense: Sensory Secrets Behind t...

Martin Lindstrom

Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is gen...

Published: Feb 2010

Small Data: The Tiny Clues That Uncov...

Martin Lindstrom

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn...

Published: Feb 2017

The Future of Purpose-Driven Branding...

David Aaker

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Published: Oct 2022
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