Business & Economics - Industries - Automobile Industry

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Autonomy: The Quest to Build the Driv...

Lawrence D. Burns

An automotive and tech world insider investigates the quest to develop and perfect the driverless car—an innovation that promises to be the most disruptive change to our way of life since the smartphoneWe stand on the brink of a tec...

Paperback
Published: Aug 2019

Faster, Higher, Farther: How One of t...

Jack Ewing

"A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic." ―Bethan...

Paperback
Published: May 2018

American Icon: Alan Mulally and the F...

Bryce G. Hoffman

THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward rui...

Paperback
Published: Feb 2013

Driving Sales: What It Takes to Sell ...

Chris J. Martinez

Through sheer determination to succeed after almost dropping out of high school, finishing in 5 years and then failing to see college through, the car business unexpectedly found Chris Martinez in 2003. In his more than 13 years in th...

Paperback
Published: Feb 2017

The Drive to 30: Your Ultimate Guide ...

Chris J. Martinez

The Ultimate Guide to Selling More Cars than Ever The car sales industry is in a historically phenomenal position. As nationwide car sales numbers continue to climb, however, many car dealerships still struggle and eventually close. T...

Paperback
Published: Mar 2017

The Unfair Advantage: Digital Marketi...

Chris J. Martinez

Do you know how to create a digital marketing strategy that grows your auto dealership month after month?Chris Martinez's approach helped grow the Charles Maund Toyota Dealership in Austin, Texas by approximately 680% in seven years. ...

Paperback
Published: Dec 2018

Driving Honda: Inside the World's Mos...

Jeffrey Rothfeder

Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world's largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multi...

Paperback
Published: Sep 2015
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