Business & Economics - Industries - Media & Communications Industries

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Googled: The End of the World as We K...

Ken Auletta

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen." -San Francisco Chronicle Just eleven years old, Google has profoundly transformed the way we ...

Published: Oct 2010

I'd Rather Be in Charge: A Legendary ...

Charlotte Beers

Charlotte Beers is proof that women can achieve power, pride, and joy at work—despite the odds. In the highly competitive and often cutthroat world of advertising, Charlotte became the first female ever to head two giant, multinati...

Published: Jan 2013

The Hollywood Economist 2.0: The Hidd...

Edward Jay Epstein

A fully revised edition of the popular guide to Hollywood finances, updated to reflect even newer films and trendsIn a Freakonomics-meets-Hollywood saga, veteran investigative reporter Edward Jay Epstein goes undercover to explore Hol...

Published: Jan 2012

Trust Me, I'm Lying: Confessions of a...

Ryan Holiday

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What...

Published: Jun 2013

Lean Media: How to focus creativity, ...

Ian Lamont

Most new media is destined to fail. Whether it s a song, film, website, book, video game, or advertisement, it s extremely difficult to create works that resonate with audiences.Lean Media can give creators and media companies an edge...

Published: Sep 2017

Portals: A Treatise on Internet-Distr...

Amanda D. Lotz

Television audiences and its industry alike have been confused by the emergence of new ways to watch television. On one hand, the programs seem every bit like the television we've long known, while the way we can watch, what we can wa...

Published: Jan 2017
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