Business & Economics - Industries - Media & Communications Industries

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Googled: The End of the World as We K...

Ken Auletta

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen." -San Francisco Chronicle Just eleven years old, Google has profoundly transformed the way we ...

Paperback
Published: Oct 2010

The Hollywood Economist 2.0: The Hidd...

Edward Jay Epstein

A fully revised edition of the popular guide to Hollywood finances, updated to reflect even newer films and trendsIn a Freakonomics-meets-Hollywood saga, veteran investigative reporter Edward Jay Epstein goes undercover to explore Hol...

Paperback
Published: Jan 2012

Conspiracy: A True Story of Power, Se...

Ryan Holiday

An NPR Book Concierge Best Book of 2018!A Sunday Times of London Pick of the PaperbacksA stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Tim...

Paperback
Published: Jun 2019

Trust Me, I'm Lying: Confessions of a...

Ryan Holiday

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What...

Paperback
Published: Jun 2013

Lean Media: How to focus creativity, ...

Ian Lamont

Most new media is destined to fail. Whether it s a song, film, website, book, video game, or advertisement, it s extremely difficult to create works that resonate with audiences.Lean Media can give creators and media companies an edge...

Paperback
Published: Sep 2017

Portals: A Treatise on Internet-Distr...

Amanda D. Lotz

Television audiences and its industry alike have been confused by the emergence of new ways to watch television. On one hand, the programs seem every bit like the television we've long known, while the way we can watch, what we can wa...

Paperback
Published: Jan 2017

The Best Story Wins: How to Leverage ...

Matthew Luhn

The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes...

Paperback
Published: Jan 2019

The Book Business: What Everyone Need...

Mike Shatzkin

Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to sh...

Paperback
Published: Mar 2019

Ghosting the News: Local Journalism a...

Sullilvan Margaret

\"An excellent introduction to the essential problem of our republic. With a wake-up call like this one, we still have a chance.\"—Timothy Snyder, author of On Tyranny\r\n\r\nAn Epidemic of News Deserts and Ghost Papers\r\n\r\nGh...

Paperback
Published: Aug 2020
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