Business & Economics - E-commerce (see Also Computers - Electronic Commerce)

1-8 of 8

Get Bold: Creating a Bold Social Medi...

Sandy Carter

"For crying out loud, IBM 'gets' social media. Don't you think it's about time that you do? This is the book to get you started."--Guy Kawasaki, author of Enchantment "Get Bold is...a book to be embraced, studied, and ...

Published: Aug 2011

A Truck Full of Money

Tracy Kidder

"A perfectly executed, exquisitely reported parable of the Internet age and the wild, mad adventure that is start-up culture."—Charles DuhiggFortune, mania, genius, philanthropy—the bestselling author of Mountains Beyond...

Published: Jun 2017

Bootstrapping E-commerce: How to Impo...

Anthony Lee

New Revised 2018 Edition includes step-by-step instructions for navigating the current Amazon marketplace, including: - The best way to select a product (keep the emotions out of it!) -A master formula for product selection -15 key st...

Published: Jun 2018

Groundswell: Winning in a World Trans...

Charlene Li

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate t...

Published: Jun 2011

One Red Paperclip: How To Trade a Red...

Kyle MacDonald

MEET KYLE MACDONALD.He has one red paperclip and one big dream.And he can write. Only problem is he's between jobs, and his girlfriend is sup- porting him. Now is the time for Kyle MacDonald to get creative. And that is where this ama...

Published: Jul 2015

Inbound Commerce - How to Sell Better...

Sam Mallikarjunan

'How To Sell Better Than Amazon' explores the eCommerce applications of inbound marketing, a methodology of marketing that focuses on using content and engagement to create marketing that people love - and therefore want to receive. T...

Published: Dec 2012

Digital Gold: Bitcoin and the Inside ...

Nathaniel Popper

New York Times Book Review Editor's ChoiceSHORTLISTED FOR THE 2015 FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEARA New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating persona...

Published: May 2016

Throwing Rocks at the Google Bus: How...

Douglas Rushkoff

Why doesn't the explosive growth of companies like Facebook and Uber deliver more prosperity for everyone?  What is the systemic problem that sets the rich against the poor and the technologists against everybody else? When proteste...

Published: Jun 2017
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