This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinki...

Reading this book will make you less sure of yourself—and that's a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology's most famous experiments, use remarkable stories and coun...

Since Plato, philosophers have described the decision making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the late...

A smart, witty, accessible, and laugh-out-loud funny reflection on human nature brilliantly describes all that science has to tell us about the uniquely human ability to envision the future, and how likely we are to enjoy it when we g...

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools o...

In the tradition of The Power of Habit and Thinking, Fast and Slow comes a practical, playful, and endlessly fascinating guide to what we really know about learning and memory today—and how we can apply it to our own lives.  From a...

Why, after every major accident and blunder, do we look back and say, How could we have been so blind? Why do some people see what others don't? And how can we change? Drawing on studies by psychologists and neuroscientists, and from ...

We've come to misunderstand curiosity, mistaking diversive curiosity, our attraction to novel stimuli, as the real thing. This leaves us floundering in a world of Angry Birds, live tweeting, and fleeting, click-through distractions. L...

The creator of one of the most influential theories of the 20th century presents for the first time a complete, new theory of the best way to live.

Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gig...

Leonard Mlodinow, the best-selling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world ...

The pressure comes from all around (our parents, teachers, spouses, co-workers, and friends) telling us it's more important to be liked and to fit in than it is to be who we truly are. We are also constantly bombarded with messages te...

Why do the smartest students often do poorly on standardized tests?Why did you tank that interview or miss that golf swing when you should have had it in the bag?Why do you mess up when it matters the most—and how can you perform yo...

“Engaging, evocative. . . . [Bloom] is a supple, clear writer, and his parade of counterintuitive claims about pleasure is beguiling.”—NPRWhy is an artistic masterpiece worth millions more than a convincing forgery? Pleasure wor...

Explores an area that has long intrigued scientists and educators: the linkages between the side of the body we favor for seeing, hearing, touching, and moving and the way we think, learn, play, and relate to others. Your Dominance ...

Why do we do what we do? Especially those seemingly inexplicable behaviors-from the disreputable to the downright despicable?Between what can be learned from evolutionary psychology (thinking that has developed in our species over the...

Think smart people are just born that way? Think again. Drawing on diverse studies of the mind, from psychology to linguistics, philosophy, and learning science, Art Markman, Ph.D., demonstrates the difference between "smar...

How can some people come to believe that their poodle is an impostor? Or see colors in numbers? Internationally acclaimed neuroscientist, V.S. Ramachandran, now shares his unique insight into human consciousness in an entertaining, i...

The scientific evidence behind why maintaining a lifestyle more like that of our ancestors will restore our health and well-being. In GO WILD, Harvard Medical School Professor John Ratey, MD, and journalist Richard Manning reveal that...

With irresistibly persuasive vigor, David Shenk debunks the long-standing notion of genetic "giftedness," and presents dazzling new scientific research showing how greatness is in the reach of every individual.DNA does not m...

Who are you? When you start to explore this question, you find out how elusive it really is. Are you a physical body? A collection of experiences and memories? A partner to relationships? Each time you consider these aspects of yourse...

A lighthearted yet profound guide to the realms of higher consciousness and the ultimate nature of reality. • Explains some of the most difficult concepts of physics and heightened consciousness in ways that are easily understood. �...

In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some ...

DIVSelected by the INew York Times Book Review as one of the best books of 2011DIVA IGlobe and Mail Best Books of the Year 2011 TitleOne of IThe Economist's 2011 Books of the Year One of IThe Wall Steet Journal's Best Nonfiction Books...

Alva Noë is one of a new breed—part philosopher, part cognitive scientist, part neuroscientist—who are radically altering the study of consciousness by asking difficult questions and pointing out obvious flaws in the current scie...

#1 NEW YORK TIMES BESTSELLERWith unequaled insight and brio, New York Times columnist David Brooks has long explored and explained the way we live. Now Brooks turns to the building blocks of human flourishing in a multilayered, profou...

Who are you? When you start to explore this question, you find out how elusive it really is. Are you a physical body? A collection of experiences and memories? A partner to relationships? Each time you consider these aspects of yourse...

Your brain is like a sleeping giant - its potential is far greater than was generally imagined. Even the commonly heard statement that on average we use only one per cent of our brains may well be an overestimation. Tony Buzan, the le...

The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white ca...