Positioning: The Battle for Your Mind...
Al RiesThis business classic deals with the problems of communicating to a skeptical, media-blitzed public.
Positioning: The Battle for Your Mind...
Al Ries'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '...Ries and Trout taught me everything I know about...