Mastering the New Media Landscape: Em...
Barbara HenricksWith so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer―you're not selling yourself, you're making yourself valuable. Henricks and Shelton show how yo...
Mastering the New Media Landscape: Em...
Barbara HenricksThe New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with in...