"Catnip for all the TED fans out there." —Publishers Weekly  "Unimpeachably practical . . . A handy guide for novice and moderately experienced speakers." —Kirkus Reviews "Anderson shares the secrets be...

In one of the most important business books since 'The Tipping Point,' Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as miss...