There's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easi...

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback editionToday's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that...