Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and...

"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kaw...

Learn how to master Google+—the world's fastest-growing social-media serviceAttract followers. Engage enchanting people. Promote your brand.The former Chief Evangelist for Apple knows a superior product when he sees one, and he sees...