A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impr...

"Eye-opening, thought-provoking, and enlightening."—USA Today"An indispensable guide to the business logic of the networked era."—Clay Shirky, author of Here Comes Everybody"A stimulating exercise in think...