Microtrends: The Small Forces Behind ...
Mark PennMark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In...
Microtrends Squared: The New Small Fo...
Mark PennTen years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.Mark Penn has boldly argued that the future is not shaped by society...