The Language of Trust: Selling Ideas ...
Michael MaslanskyTrust is dead. Now what? If you're trying to sell something—whether it 's a product, a service, or an idea—you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifet...
The Language of Trust: Selling Ideas ...
Michael MaslanskyWhat to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone...