Sway: The Irresistible Pull of Irrati...
Ori BrafmanA fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relations...
Click: The Forces Behind How We Fully...
Ori BrafmanYou know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie. In a word, you "click." From the bestselling authors of Sway,Click is a fascinating ps...