All Marketers Are Liars: The Undergro...
Seth GodinSeth Godin's three essential questions for every marketer:"What's your story?""Will the people who need to hear this story believe it?""Is it true?" All marketers tell stories. And if they do it right, ...
Linchpin: Are You Indispensable?
Seth Godin"This is what the future of work (and the world) looks like. Actually, it's already happening around you." -Tony Hsieh, CEO, Zappos.com In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable pr...