Self-help gurus, life coaches and business consultants love to tell us that we must strive for constant self-improvement to realize our full potential and become truly happy. But it doesn't seem to work - for many of us, life still se...

'Because you're worth it', proclaims the classic cosmetics ad. 'Just do it!' implores the global sports retailer. Everywhere we turn, we are constantly encouraged to experience as much as possible, for as long as possible, in as many ...