Blue Ocean Leadership (Harvard Busine...
W. Chan KimTen years ago, two INSEAD professors broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this book, they apply their concepts and tools to what is perhaps the...
Red Ocean Traps (Harvard Business Rev...
W. Chan KimAs established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way?...