Business & Economics - Advertising & Promotion

1-20 of 20

More Words That Sell

Richard Bayan

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase bookMore Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (e...

Published: Jun 2003

Brand Currency: A Former Amazon Exec ...

Steve Susi

Last year's speed is now quaint. Business today moves at a pace so unforgiving it's easy to find yourself holding your breath, wondering if your company will be the next to fold. And then there's Amazon. While others struggle to innov...

Published: Apr 2019

The Google AdWords Survival Guide: Ho...

MR Steven Michael Teneriello

Hundreds of companies in your local area, including yours, are competing for pivotal exposure on search engines like Google, but only a select few are playing the pay-per-click game correctly. Google AdWords is the epitome of sink-or-...

Published: Jan 2015

Making Ads Pay: Timeless Tips for Suc...

John Caples

Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield princip...

Published: Oct 2011

How to Write Copy That Sells: The Ste...

Ray Edwards

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who ne...

Published: Feb 2016

Scientific Advertising

Claude Hopkins

2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. "Scientific Advertising" is cited by many advertising and marketing personalities (such as David Og...

Published: Feb 2014

The Idea Writers: Copywriting in a Ne...

Teressa Iezzi

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great he...

Published: Dec 2010

Introduction to Programmatic Advertis...

Dominik Kosorin

Programmatic advertising is the most exciting thing that happened in marketing in a long time – perhaps since the advent of mass advertising itself.This book offers the first comprehensive introduction to the world of programmatic ...

Published: May 2016

Give: The Ultimate Guide To Using Fac...

Nicholas Kusmich

Most marketers concentrate on what they're trying to get. The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the...

Published: Feb 2017

Nightclub and Bar Marketing Manifesto...

Louie La Vella

Who wouldn't want to be the life of the party, get in free to major events and parties, drink for free, and best of all - make killer money doing it.   Learn the Secrets to Building Your Own Nightlife Event Business and How to Make...

Published: Feb 2014

The Unpublished David Ogilvy

David Ogilvy

"Ogilvy is the creative force of modern advertising."—The New York TimesFirst collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of pu...

Published: May 2014

How to Market a Book Third Edition

Joanna Penn

Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don't know much about marketing, don't worry. We all s...

Published: Jul 2017

Reality in Advertising

Rosser Reeves

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and i...

Published: Jul 2015

Positioning: The Battle for Your Mind...

Al Ries

'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '...Ries and Trout taught me everything I know about...

Published: Dec 2000

Battlecry: Winning the battle for the...

Laura Ries

Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution (Liberte, e...

Published: Sep 2015

How to Advertise: Third Edition

Kenneth Roman

divThe classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case hist...

Published: Mar 2005

Wait, How Do I Lead My Team?

Danny Rubin

Employees, clients and others scrutinize every word a leader writes or says. With his third book in the "Wait, How Do I...?" series, author Danny Rubin tackles the many challenges leaders face as they compose an email, write...

Published: Apr 2019

The Big Book of Rants: A Gentlemen's ...

MR Rich Siegel

The client killed the campaign. There's no money for raises. We need you to work Saturday. And Sunday. You're in Economy Class. The Comfort Inn is a fine hotel. Make the logo bigger. No one gets offices. We don't reimburse for that. O...

Published: Oct 2016

Seducing Strangers: How to Get People...

Joshua Weltman

The author says it best: "This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fil...

Published: Apr 2015

The Attention Merchants: The Epic Scr...

Tim Wu

One of the Best Books of the YearThe San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year...

Published: Sep 2017
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