A companion to the bestselling Words that Sell, the next definitive advertising word-and phase bookMore Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (e...

Last year's speed is now quaint. Business today moves at a pace so unforgiving it's easy to find yourself holding your breath, wondering if your company will be the next to fold. And then there's Amazon. While others struggle to innov...

Hundreds of companies in your local area, including yours, are competing for pivotal exposure on search engines like Google, but only a select few are playing the pay-per-click game correctly. Google AdWords is the epitome of sink-or-...

Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield princip...

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who ne...

2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. "Scientific Advertising" is cited by many advertising and marketing personalities (such as David Og...

The Ultimate Guide to Music Publicity, Proven Strategies For Getting Featured In Blogs, Playlists, & Traditional Media breaks down everything you need to know to master an effective and well rounded communication strategy for your...

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great he...

Programmatic advertising is the most exciting thing that happened in marketing in a long time – perhaps since the advent of mass advertising itself.This book offers the first comprehensive introduction to the world of programmatic ...

Most marketers concentrate on what they're trying to get. The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the...

Who wouldn't want to be the life of the party, get in free to major events and parties, drink for free, and best of all - make killer money doing it.   Learn the Secrets to Building Your Own Nightlife Event Business and How to Make...

From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends. It's a little about the creative process and a lot about the craf...

Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds-perhaps thousands-of marketing messages have targeted you. And ye...

"Ogilvy is the creative force of modern advertising."—The New York TimesFirst collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of pu...

Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don't know much about marketing, don't worry. We all s...

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and i...

'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '...Ries and Trout taught me everything I know about...

Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution (Liberte, e...

divThe classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case hist...

Employees, clients and others scrutinize every word a leader writes or says. With his third book in the "Wait, How Do I...?" series, author Danny Rubin tackles the many challenges leaders face as they compose an email, write...

The client killed the campaign. There's no money for raises. We need you to work Saturday. And Sunday. You're in Economy Class. The Comfort Inn is a fine hotel. Make the logo bigger. No one gets offices. We don't reimburse for that. O...

The author says it best: "This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fil...

One of the Best Books of the YearThe San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year...

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